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CULT + KING
“Maybe a hair product company can’t change the world, but we can damn well try.”
Cult + King is an Utah based company committed in the positive disruption of the hair industry; Rooted in the belief that self- care should not harm you or the environment.
“All of our decisions are based around three things; defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process.”
FORMULA 18
FORMULA 18 is where advanced science meets the power of nature.
Every product in the collection is sulfate free and formulated with a low, stable pH to protect the longevity of your color and chemical services while preserving the integrity of your hair.
At the center of most formulas is our exclusive Plant Based Reinforcement Additive, a powerful blend that strengthens, restores, and enhances vibrancy with every use. The result is hair that looks and feels healthier, stronger, and more radiant.
With FORMULA 18, your hair’s beauty and health are always our priority.
HUIHUI Essentials
What you put ON your body is just as important as what you put into it.
Founded by Lori Huitron in Hollywood California with the intention to create a product that was both mindful and effective by helping to stimulate hair growth, soothe the scalp, relax and de-stress the mind and soul while respecting the earth.
Hui Hui Essentials is 100% cruelty-free and formulated free without synthetics, artificial fragrances, and parabens.
“A clean lifestyle is not a trend, but a conscious decision you choose to make every day. I’m so thrilled to be part of the clean community and our growing dedication to helping people take care of their hair and scalp issues organically."
REVERIE
Founded by Garrett Markenson in California, Reverie is haircare for all humans.
“No matter your hair density or texture, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. We believe that less is plenty and the collection reflects our desire to distill the nuances of haircare into a thoughtful curation of essentials.”